The Viral Marketer

The marketing department is always shooting to get their materials to go viral. The sales department hopes the marketing pieces go viral and the phones start ringing off the hook. Are you ready if it really happens? Imagine what is about to happen to your office if a video, advertisement, or even a press release goes viral and spreads like wildfire. Suddenly your phones will be ringing faster than you can answer th

Marketing a service can prove to be more difficult than marketing a product. This is because you are trying to sell something that cannot be seen. It is something that is in fact, invisible. One of the most important factors in selling a service is the customer experience. This has the biggest impact on the customer’s purchasing decision. The reputation of a service is built on a single person. The sales person o

There’s a good chance that marketing people – and perhaps more than a few “civilians” – have heard of the term. There’s even the likelihood that they have some vague inkling of what it actually means, of what defines it. Still, more and more people are starting to understand the concept of “viral” media. Most of the world also has a good grasp of marketing and the role it fulfills within a business